wat is een serum

What is a serum, and what does it do for your skin?

A serum is a powerful addition to your skincare routine. But what exactly is a serum, and what does it do for your skin? 

Table of contents

 

serum gezicht

What is a serum?

A serum is a skin care product with a light texture and a high concentration of active ingredients. It is specially designed to penetrate deep into your skin. This allows it to target specific skin problems, such as pigmentation or dry skin. Serums are often used as an addition to your daily skin care regimen, alongside a cleanser, toner and day or night cream.

What does a serum do?

A serum for your face works purposefully and intensively. Thanks to its light structure, it penetrates deeper into your skin than a cream. For example, it helps with:

  • Brightening: Reduces pigment spots and a dull complexion.
  • Repair: Tackles impurities and redness. Ideal for sensitive skin.
  • Hydration: Restores moisture to dry skin and prevents dehydration caused by exposure to UV rays.
  • Anti-aging: Reduces fine lines and wrinkles while improving skin firmness.

Which products are right for your skin?

What is the best serum depends on your skin type and skin needs.

Brightening

A facial serum with brightening ingredients, such as vitamin C or niacinamide, can do wonders for an uneven complexion. These powerful substances reduce dark spots as well as even out your complexion. They give your skin a bright and radiant appearance.

They also protect against free radical damage, making your skin look healthier. Ideal if you suffer from pigmentation or dull skin.

Anti-aging

An anti-aging serum helps with fine lines, wrinkles and loss of firmness. Peptides stimulate collagen, for smoother and more resilient skin. For example, consider The Collection, an exclusive anti-aging set. This set is specially formulated to target signs of skin aging.

wat doet een serum

Repair

Do you suffer from blemishes or redness? A serum with anti-inflammatory properties, such as salicylic acid, is an effective choice.

This ingredient penetrates deep into pores and removes excess sebum. It also soothes pimples and irritations. The result is clearer, calmer skin that looks less sensitive. Perfect for those who want to tackle troubled skin.

Hydration

For dry or dehydrated skin, a hydrating serum is a must. Ingredients like hyaluronic acid act like a magnet for water, keeping your skin hydrated for long periods of time. This makes for soft and supple skin. It also reduces fine lines caused by dryness. Even normal skin benefits from extra hydration.

Try The Day Formula for hydration and protection during the day. Use The Night Formula to care for your skin at night.

Want to try it out first? Then opt for The Discovery Kit. This kit contains carefully selected products that allow you to discover the power of facial serums. Perfect for testing which product suits your skin best.

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How should you apply a serum?

Application is easy, but the right moment is important.

  • Cleanse your skin thoroughly with a cleanser. This will remove dirt and dead skin cells.
  • Apply the serum to slightly damp skin. Use a few drops and gently massage it in.
  • Wait a moment for it to absorb into your skin and then use a moisturizer.

Wondering if you should use a serum or cream first in your skincare routine? The answer is: always serum first. A cream locks it in and protects your skin. 

When and how often should you use it?

How often you use a facial serum depends on its type and active ingredients. Some serums are suitable for daily use, while others should be applied less frequently:

  • Exfoliants (such as salicylic acid or glycolic acid): Use these once or twice a week at most. This will prevent irritation. Preferably apply them at night because they make your skin more sensitive to sunlight.
  • Hydrating serums (such as hyaluronic acid): You can use these daily, both morning and evening. This will keep your skin hydrated for a long time.
  • Antioxidants (such as vitamin C): Preferably use these serums in the morning. During the day, they better protect your skin from harmful influences, such as UV rays and pollution.

Always pay attention to the instructions of the specific serum you are using. When applying your serum during the day, combine it with a good day cream with SPF. This way, you will protect your skin from the sun in the best possible way.

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What is the difference between a cream and a serum?

The main difference between a skin serum and cream is in the texture and action.

  • Serum: Lighter and targets specific skin problems. It penetrates deeply into the skin.
  • Cream: Richer in texture and meant to hydrate and protect your skin.

An important difference is that most serums do not contain SPF, while many day creams do. Therefore, a serum is not a replacement for a day cream. Use both products together for complete skin care and optimal protection. Whether you have dry, sensitive or normal skin.

The importance of serums in your skincare routine

A serum is an essential product in your facial care routine. It is light, powerful and targeted at specific skin problems. There is always an appropriate product for your skin type. Whether you want to address pigmentation, blemishes, dry skin or signs of aging.